One of the main concerns in each company or brand must be efficient treatment and communication with consumers; thousands of brands are dedicated to implementing really good and profitable marketing strategies daily.
However, how many of them are committed to developing a relationship of empathy with the consumer? That is why we want to talk to you about Human Marketing, which is a trend in recent years.
Well, it is a more human type of marketing, between people or equals, whose beginning and end are people within product transactions and is based mainly on respect and the preferences or tastes of each individual.
The role of consumers in the market is really key. That is why we must give the appropriate value to each one, which translates as an opportunity to understand consumers’ approach. At the same time, your investment generates good results.
As you can see, it is a win-win strategy in which the company gives value to a brand while betting on the consumer, even a consumer who has not been interested in it.
Within Human Marketing, the focus is not the brand, as many of the strategies known so far. Still, this time the focus is to execute strategies for humans: a different, unique, rational individual with diverse tastes.
Why is this type of marketing profitable?
As we mentioned before, it is not a strategy in which total attention is invested or paid to a product or brand. Instead, the bet is made this time by the consumer using technological advances that analyze the behavior of the human being to apply innovative techniques and reach consumers for better results.
Human marketing comes to the fore in an environment where consumers live constantly interacting with machines, that is, smartphones, tablets, computers, and machines; that is why this proposal has a much greater value and represents a profitable strategy where incredible consumer experiences through personal treatment that keeps them coming back for more.
An interesting strategy
This type of strategy is one of the most interesting of the new era, where large companies have decided to change the treatment they had with consumers to place customer service machines in their place.
But within this strategy, the machines are not the only thing involved, but it also has to do with the treatment that employees receive and that guarantees them the recognition of their work with a suitable environment, pleasant work experiences, and adequate remuneration for their job that allows them to establish ties with consumers and that they feel empathy.